Backing early-stage technology founders
Technology CFO, angel investor and advisor sharing insights on startups, investing and company building.
My StoryI spent eight years as a CFO helping build one of the world's largest technology companies.
Along the way I began investing in early-stage technology businesses and venture capital funds. I also occasionally work with founders as an advisor on finance, growth and strategy.
Outside of technology, I’m involved in women’s sport as the owner of Gwalia United Football Club.
Investment Focus
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I focus primarily on early-stage technology companies where thoughtful product development and strong execution can create meaningful long-term value. At this stage, the quality of the team and the underlying problem being solved matter far more than polished narratives or short-term traction.
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Companies with a clear path to distribution often have a structural advantage. I’m particularly interested in businesses that understand how to reach and retain customers effectively, whether through network effects, community, partnerships or unique distribution channels.
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The best founders are deeply connected to the problems they are solving. I look for founders who understand their market intuitively — often because they have lived the problem themselves — and who demonstrate the resilience and clarity required to build a company over many years.
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The most enduring technology companies are built with a long-term perspective on product. I’m drawn to founders who prioritise thoughtful product development, user value and sustainable growth over short-term optimisation or rapid but fragile expansion.
Featured Insights
What I look for in early-stage founders
Early-stage companies are inherently uncertain. Markets evolve, products change, and strategies are refined over time. What matters most in the early days is not perfect execution, but the quality of the founder building the company.
Lessons from eight years as a technology CFO
The role of a CFO inside a growing technology company is often misunderstood. It’s not just about reporting numbers or managing budgets. In fast-growing businesses, finance sits close to some of the most important strategic decisions a company makes.
Why distribution matters more than funding
There is a tendency in the startup ecosystem to focus heavily on funding announcements. While capital can accelerate growth, it rarely creates a sustainable business on its own. What often matters far more is distribution.
Investments
Athletic Ventures
Elite Athletes Investing In Champion Founders
Adora
Alloy
AI Prototyping Tool For Product TeamsAI User Journey MappingBuilding something interesting?
If you're building an ambitious technology company, feel free to get in touch.